AUGUST
AFTER DARK
"When the lights go down, the real stories come out."
Cars. Entrepreneurship. Wellness. Philanthropy. Raw conversations that actually help people. Hosted by Matt August.
NOT JUST
ANOTHER
PODCAST.
August After Dark is a podcast that blends car culture, entrepreneurship, real life, wellness, philanthropy, and raw conversations that actually help people. Every episode, a portion of revenue goes toward helping families in the community.
Hosted by Matt August — CEO of August Luxury Motorcars, philanthropist, and founder of the Okanagan Dream Rally — the show features guests who have real stories, real scars, and real wisdom. No scripts. No fluff. Just honest conversations after dark.
The vibe? Warm, grounded, real. Balanced between serious, thoughtful, and funny. A mix of August luxury and human honesty.
FIVE
SEGMENTS.
ONE JOURNEY.
What's in the Garage?
Car culture, dream machines, and the stories behind the keys.
Every episode kicks off with the fun stuff. Your dream car at 16 vs. now. The one you regret selling. Hot Lap Hot Takes, Mod It or Leave It — this is where the energy starts.
PUT YOUR BRAND
IN THE GARAGE
Reach a premium audience of luxury car enthusiasts, entrepreneurs, and high-net-worth individuals through authentic integration on August After Dark.
Three sponsorship tiers — from brand visibility to title sponsorship. Your brand isn't just heard — it's seen.
PIT LANE
Brand Visibility
- Pre-roll or mid-roll ad read (60 sec)
- Logo on episode thumbnail
- Social media mention per episode
- Brand link in show notes
POLE POSITION
Deep Integration
- Everything in Pit Lane
- Branded segment (2-3 min)
- Product placement on set
- 3 social posts per episode
- Dedicated Instagram Story
- Monthly analytics dashboard
PODIUM
Title Sponsor
- Everything in Pole Position
- Title sponsor naming rights
- Co-branded content series
- VIP event access
- Quarterly strategy sessions
- Exclusive category lock-out
THE FAMILY
SPOTLIGHT
Every month, August After Dark features a family going through something real. Their story is shared with dignity and compassion. The podcast's community rallies behind them — because when we lift one family, we lift us all.
The Adam & Lindsay Revas Family
Adam and Lindsay Revas are a Kelowna family whose journey has been shaped by resilience, love, and the power of community. Their story will be the first featured on August After Dark, shining a light on the strength it takes to face life's toughest moments while raising a family.
Ronald McDonald House BC & Yukon
ronaldmcdonaldhousebcy.caRonald McDonald House BC & Yukon keeps families together when their child is seriously ill. Located steps from BC Children's Hospital in Vancouver, RMHBC provides a home away from home for up to 2,000 families each year — many travelling 5-10 hours from communities across BC and the Yukon.
Support This Family
100% of donations go directly to Ronald McDonald House BC & Yukon in support of Adam & Lindsay Revas Family and families like theirs.
Donate NowYou'll be redirected to the charity's secure donation page
GOT A
STORY?
We're looking for entrepreneurs, car enthusiasts, wellness advocates, and families with powerful stories. If you've got something real to share, we want to hear from you.
Regular Guest
Entrepreneurs, creators, athletes, and thought leaders with real stories.
Family Spotlight
Families who have gone through hardship and want to share their journey.
FOLLOW THE MOVEMENT
3,000,000+ monthly impressions across platforms. Be part of the community that's redefining car culture, entrepreneurship, and giving back.
@MattAugust
Behind the scenes, car culture, and the personal side of Matt's world.
@augustmotorcars
Exotic inventory, dealership life, and the cars that make people stop and stare.
@augustafterdarkpod
Clips, highlights, and exclusive content from every episode of August After Dark.
@MattAugust
Short-form car content, viral moments, and quick takes that hit different.
August Motorcars
Full episodes, cinematic car reviews, and long-form content from the garage.
August Motorcars
Community updates, event announcements, and connecting with the August family.
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