MATT
AUGUST
CEO of August Luxury Motorcars. Host of August After Dark. Building a legacy where ambition meets empathy.
BUILT ON
LEGACY.
DRIVEN BY
PURPOSE.
Matt August is a Canadian philanthropist, CEO, and serial innovator who has spent his life at the intersection of automotive excellence and community impact. As the third-generation leader of a family automotive business that dates back to 1945, Matt carries forward a legacy of integrity while pushing boundaries in the luxury car market.
Under his leadership, August Luxury Motorcars has become a world-renowned dealership specializing in exotic, luxury, and collector cars — serving clients across Canada, the USA, and worldwide. But for Matt, success has always been about more than sales. Through the Okanagan Dream Rally and the August Family Foundation, he has raised millions for children and families in need.
THE AUGUST
GROUP
August Luxury Motorcars
A world-renowned dealership specializing in exotic, luxury, and collector cars. Serving clients across Canada, the USA, and worldwide with an award-winning experience.
August Garage
Full-service maintenance, repairs, and upgrades for all makes and models. Factory-trained technicians delivering dealership-quality service in Kelowna.
August Customs
Vehicle customization, wraps, paint protection, audio, and electronics. Transforming vehicles into one-of-a-kind masterpieces.
August Real Estate Group
Expanding the August brand into real estate, bringing the same commitment to excellence and client experience to the property market.
Area 27 Track Days
Exclusive track day experiences at Area 27, one of Canada's premier motorsport facilities. Where luxury meets adrenaline.
AUGUST
AFTER DARK
"When the lights go down, the real stories come out."
A podcast blending cars, entrepreneurship, real life, wellness, philanthropy, and raw conversations that actually help people. Every episode, a portion of revenue goes toward helping families in the community.
What's in the Garage?
Car culture, dream machines, and the stories behind the keys.
The Entrepreneur's Journey
Raw, honest conversations about building, failing, and rising.
Wellness & Self-Discovery
Mental health, healing, and the human side of high performance.
The Family Spotlight
Monthly episodes highlighting families in need, raising awareness and support.
GIVING BACK
THROUGH EVERY
HOME SOLD.
AUGUST FAMILY
FOUNDATION
Founded in 2015 in memory of Gary August, the August Family Foundation began with an ambitious goal: raise $1,000,000 over five years for local charities. The August family — Matt, Michelle, Brian, and Irene — created this vision unanimously, inspired by the outpouring of love their community showed when Gary passed.
With a deep connection spanning over 75 years in the Okanagan, the Augusts felt it was time to return the support and respect they had received. What started as a single fundraiser has grown into a movement that has raised over $4.7 million — nearly five times the original goal.
With every home you buy or sell with August Group, 10% of net proceeds is donated back into our community — and you get to choose where it goes.
Dream Rally Co-Pilot Program
Every child gets paired with a supercar driver for the ride of a lifetime.
It's not what you have in life, it's the people in it that make the difference. Our focus is to help charities within the Okanagan who have touched locals in the valley.
The COHA August Centre
In 2018, the Foundation donated $221,000 to renovate a new space for COHA's community outreach programs. The COHA Board of Directors named it the COHA August Centre in recognition of the family's generosity.
EVENTS THAT MOVE
THE OKANAGAN
Okanagan Dream Rally
Founded by Matt August in 2016, the Okanagan Dream Rally pairs children facing difficult challenges with exotic supercar drivers for an unforgettable day through the stunning Okanagan Valley. What started as a small charity drive has grown into one of the most anticipated events in BC.
Cars & Toys
Every December, August Motorcars transforms its Kelowna showroom into a winter wonderland for the annual Cars & Toys charity toy drive. Now in its 10th year, this beloved community event brings together families, car enthusiasts, and the spirit of giving.
A DECADE OF
IMPACT
From a $75,000 fundraiser in memory of Gary August to over $4.7 million raised — the journey of the August Family Foundation.
The Dream Rally shatters records with $816,000 raised for Ronald McDonald House BC & Yukon and KGH Foundation. Supercar Rides for Charity gives 117 individuals the ride of a lifetime.
$ $816,000Cars & Toys goes drive-thru format, delivering thousands of toys to Mamas for Mamas and Ronald McDonald House. The community spirit never stops.
$ Thousands of toysAfter a 2-year hiatus, the Dream Rally returns bigger than ever, raising $1.7 million in a single day for JoeAnna's House and Ronald McDonald House.
$ $1.7MThe 6th Okanagan Dream Rally continues the legacy. The August Family Foundation crosses the $4.7 million milestone — nearly 5x the original $1M goal.
$ $4.7M+ totalCHARITIES WE SUPPORT
Every commission, every event, every effort — directed toward organizations making a real difference in the Okanagan and beyond.
YMCA of Okanagan
Building healthy communities
Ronald McDonald House
BC & Yukon — A home away from home
KGH Foundation
Vision 2035 — Together we change lives
JoeAnna's House
Better together — a warm, welcoming place
COHA
Central Okanagan Hospice Association
UPCOMING EVENTS
Okanagan Dream Rally 2026
The Okanagan Dream Rally returns for another unforgettable day of supercars, smiles, and fundraising. Stay tuned for details on the biggest exotic car rally in Western Canada.
Learn More
Cars & Toys 2026
The 11th annual Cars & Toys holiday toy drive at August Motorcars. Bring a toy, see the supercars, meet Santa, and help ensure every child in the Okanagan has a gift under the tree this Christmas.
When You Choose August,
You Choose Community.
A portion of every commission goes directly to the August Family Foundation. When you work with August, you're making a difference in the lives of families across the Okanagan.
LET'S
TALK.
Whether you're interested in a vehicle, want to be a guest on August After Dark, or have a collaboration in mind — reach out.